Today, Leicester based Sturgess Motor Group has announced the launch of the latest addition to its 4th Generation family business; the iconic brand of Jeep. Sturgess Jeep marks the ninth current franchise alongside other Fiat Chrysler brands, Fiat, Abarth and Alfa Romeo.
A new purpose-built showroom has been added to the existing dealership on Aylestone Road which will house the Jeep model range alongside Alfa Romeo, and will be completed during early March.
To mark the latest addition, an official launch will be held on 17th and 18th March, where new and existing Jeep customers will be able to view the new showroom.
On Jeep joining Sturgess Motor Group, Managing Director, Barney Sturgess said, ‘Gaining the new Jeep franchise means we can now exhibit all Fiat Group brands in one high profile location. We are obviously very exciting to have this truly world-renowned marque within our portfolio.”
The Sturgess Jeep facility will offer new and existing Jeep customers a comprehensive display of new car models including the new compact SUV, the Compass and a servicing, repair and MOT centre.
The Jeep brand joins existing franchises, Fiat, Abarth, Alfa Romeo, Jaguar, Land Rover, Volvo, Hyundai and Suzuki.
Sturgess Jeep can be found on Aylestone Road, Leicester, LE2 7QN.
To view the newly launched Sturgess Jeep website, click here.