FIAT PANDA TRUSSARDI 'LUXURY PANDA' AT MILAN FASHION WEEK 2019​

  • Panda Trussardi sets a new record in the long history of the car with the first "luxury Panda".
  • A new Matt Caffè Italiano Brown livery with contrasting black accents is making its first appearance on the Trussardi special edition which is developed on the Cross base.
  • Inside is a premium lounge with featuring materials, original nuances and the inimitable sartorial touch of Trussardi on seat belts, steering wheel and upholstery.
  • Panda Trussardi is a luxurious, democratic master key on four wheels, perfect for heading to the gym or to the theatre, in cities, on the beach or in the mountains with the whole family.
  • It is also available with all-wheel drive to get out of town and be ready for anything.
  • Ava Max stars in the new launch campaign of the Panda Trussardi that rewrites the rules of automotive communication adopting an approach more akin to that of the fashion industry.
  • Fiat Panda, of which more than 7.5 million units have been sold, has been the leader in its segment in Europe since 2003. It was also the best grower in the segment in the first half of 2019 and with the Trussardi special edition is adding exclusive coolness to its famed functionality.

Fiat Panda Trussardi, the first luxury Panda to spring from the partnership between two brands that made history in their respective industries, bringing the best of Italian manufacturing in the world and kicking off the first co-branding operation involving Fiat Panda and a fashion house. True to the functional and cool qualities that have driven it to win the hearts of the general public and proudly tread the streets of Europe, today Fiat Panda is wearing the urban city style of Trussardi.

"Panda can boast 39 years of success and has been the most popular car in Italy for six years. It has been the best-selling city car in Europe since 2003. 7.5 million units have been sold, of which five million of which are still on the road," "It is also a record-breaker. It was the first 4WD city car, the first small car to fit an automatic transmission, the first urban SUV and the first car to climb Mount Everest. Today, we have the first 'luxury Panda', the Panda Trussardi".

Olivier François, President Fiat Brand Global.


"Trussardi has always communicated a lifestyle and important values that tell a story of inclusive versatility”. "This is why our Fiat Panda is wearing the Trussardi style and turning itself into a contemporary and functional car with great attention to detail"

Tomaso Trussardi, Chairman Trussardi


Trussardi

Trussardi started with leather goods and gloves, developing into a lifestyle brand over time. It was the first fashion brand to take ready-to-wear fashion shows to the city streets and squares to reach out to the general public, who the same people that have always chosen Fiat as their perfect mobility solution. Panda Trussardi was created not unlike a go-to garment, perfect for all occasions and at ease in any situation. It is the ideal choice for customers seeking an exclusive city car or a travel mate capable of responding to the needs of space and mobility of families. It comes with a brilliant 85 hp TwinAir 0.9-litre petrol engine, with front-wheel drive or all-wheel drive, or with the 69 hp 1.2-litre engine.

Panda treads the catwalk and reaches out to new targets

Panda is the model chosen to wear Trussardi. The Cross body, designed for off-road adventure with a touch of style, a must for taking on off-road trails and daily challenges alike, was chosen.

Panda is the best-selling Fiat ever and in its almost 40 years of history has been able to interpret the tastes and desires of the general public, even anticipating their needs. The first Panda 4x4 was launched more than 35 years ago. It was the first all-wheel-drive city car capable of going anywhere. It set one of the many records of Panda to make the smartest solutions, which simplify and improve life at the wheel, affordable for all. And today is doing the same interpreting the unique style of Trussardi. 

The Panda Cross offers the technical solutions, performance and the exclusivity of an SUV with the external dimensions and agility of a city car. In short, Panda Cross 4x4 is cross-purpose and equipped to overcome every obstacle and respond to all mobility needs. Outfitted by Trussardi, it is now ready to tread the catwalk with confidence. It is not only 4WD. Panda Trussardi is also City Cross bringing together a cool off-road look and all the accessibility typical of a 4x4 useful to escape from the urban routine.

Throughout its long history, Panda has always been known to offer successful, state-of-the-art solutions. Since it was first launched, the Cross look has contributed to making the Panda increasingly European. 

The first matt livery in the history of Panda, embellished with the Trussardi logo

The outfits and accessories chosen by the Fiat Style Centre and Trussardi designers interpret the latest trends in fresh, pop and quintessentially Italian fashion and reflect the personality of Panda. The bodywork sports a striking Caffè Italiano Brown livery, available both matt, for the first time in the history of Panda, or metallic. The colour palette also features Gelato White, Cinema Black and Colosseo Grey. Panda is a record-breaking car and the Panda Trussardi is setting the latest one. 

For the first time, the logo of a partner is present in a distinctive way to emphasise the bond and the values shared by the two brands. The Greyhound symbol is prominent on the third side window, in the middle of the alloy wheels and on the side mouldings.

There are also other exclusive style details, like the black roof bars, the rearview mirror caps, the 15" alloy wheels and the skid plate that characterise the Cross body.

On the inside, Trussardi lettering embellishes the exclusive mats and the seat belts, that incidentally will be the protagonists of the campaign to launch the new Panda Trussardi. New are also the door panel inserts and the brown melange weave on the seat upholstery reproducing the Trussardi logo. The seat sides in black techno-leather are embellished with brown stitching reminiscent of a fashionable dress. The dashboard also sports a new Caffè Italiano Brown finish. The Trussardi logo stands out on the steering wheel, for the first time in the history of Panda.

Panda Trussardi offers unique style but also plenty of technological equipment. One of the most significant features is the Uconnect Mobile radio with support for mobile devices. The “Panda Uconnect” app can be used to interface with the on-board infotainment system, which includes Bluetooth 2.1 technology, audio streaming and voice recognition function and data reading via USB and MP3. Furthermore, the Panda Uconnect app also features the "Find myCar" service, to help remember where the car is parked, and "My Car" for checking the car's parameters, such as scheduled servicing and consulting the owner handbook, as well as direct calls to Fiat Customer Care or roadside assistance. Finally, when activated, the "Object Reminder" function reminds the driver not to leave things in the car after getting out. Panda Trussardi also offers Autonomous City Brake that detects obstacles in front of the car and automatically applies the brakes if the driver does not intervene below 30 km/h as optional equipment. Panda was the first car to introduce this feature into its segment.


Panda Trussardi features in the video clip of Ava Max's new single "Torn", which was launched last August 27 on YouTube and aims to replicate the success of over 430 million views of her hit "Sweet but psycho".

The Panda Trussardi turns into a cult fashion object in the spot cut from the video clip. In the story, the protagonist played by singer Ava Max wants to steal the Trussardi-branded seat belt, the coolest and most iconic element of the car, at any cost.

To succeed in her intent, she uses her Trussardi shoe to smash a window of the car and then cuts off the belt.

Removed from the car, the seat belt turns an object of seduction and a fashion accessory worn by the dancing singer.

Dancers and walk-on actors wear Trussardi outfits and accessories in the advert, expressing the synergy between everyone's beat, the car and the fashion house in a powerful way.