Suzuki launches free service-activated warranty

As the ‘Trusted Car brand for those who are proud to be different, Suzuki GB PLC is very pleased to announce the imminent introduction of its Service Activated Warranty Scheme.

Launching to customers on 3rd April, Service Activated Warranty has been implemented to reward Suzuki customers for their loyalty and introduced the initiative as part of a bid to support its customers in these challenging times.

The warranty is offered once the vehicle reaches the end of its manufacturer warranty period of three years/ 60,000 miles and is booked for its next scheduled service within the Suzuki Dealer network. This warranty stays in place until the next qualifying service and is then simply renewed again up to a maximum vehicle age of 7 years/ 100,000 miles – whichever comes first.

The best part? The warranty is offered to customers totally free of charge.

As an enhancement to Suzuki’s well renowned reliability record as the most Trusted Car Brand, Service Activated Warranty offers ‘Peace of Mind as Standard’ as well as customer retention of vehicles within its 158 strong Suzuki network of new car dealers and authorised repair centres. Suzuki is unique in the industry in offering Service Activated Warranty to both its car and motorcycle owners.

Major components are covered, and should a customer decide to sell their vehicle between services and within the seven-year qualifying period, the warranty can simply be transferred to the next owner – again, free of charge.

Additionally, Service Activated Warranty can also be applied to a Suzuki vehicle that has been purchased privately or has a gap in its dealer service history, providing it goes through a Suzuki Vehicle health Check in the first instance.

Commenting on the launch, Denis Houston, Director Aftersales, Suzuki GB PLC, said: “At Suzuki, customer experience and retention are paramount, the launch of Service Activated Warranty will certainly enhance this for the future, ensuring our customers get the best levels of service, fitment of genuine parts and avail of the expertise within our dealer network rather than going to a non-franchise repairer once their manufacturer warranty expires. Offering Service Activated Warranty free of charge to both our car and motorcycle owners is unique and we are proud to offer this as a strong message in support of our customers.”

Suzuki’s implementation of a Service Activated Warranty comes in the same month that it scooped the Institute of Customer Service (ICS) Awards 2023 Trusted Quality Provider accolade.