The all-new BAYON will join the KONA, TUCSON, NEXO, and SANTA FE, becoming the latest member of the popular Hyundai SUV line-up in Europe. To celebrate the global launch, nine artists from all over Europe were asked to create a unique piece of art inspired by the characteristic design elements of the car. Some of their work will be presented as part of the digital world premiere. The launch campaign will feature the works of all nine artists.
The name of BAYON was inspired by the beautiful and charming city of Bayonne in the south-west of France. The all-new BAYON’s crossover SUV body type meets the demands of navigating through European cities, making it well suited to urban drivers who want both comfort and great design.
The all-new BAYON has a unique exterior design for a distinctive look on the road. Wide, narrow DRLs which are completely separate from the headlamps create a distinctive light architecture, and an air intake band stretching across the entire front of the vehicle generates width. A broad front grill creates a solid stance. At the rear, two arrow-shaped brake lights, positioned far out to the sides and connected by a thin red line, further emphasise the vehicle’s width.
The all-new BAYON is the latest Hyundai model to incorporate the Sensuous Sportiness design identity, which combines emotional value with innovative design solutions.