Volvo has launched a new campaign for the V90 premium estate featuring footballing legend Zlatan Ibrahimović. The campaign, for the Volvo V90 premium estate, went live on social media and digital platforms at the end of May.
The campaign shows Zlatan looking back on his rise from humble beginnings. The full film can be seen below.
Speaking about the V90, Zlatan said "I've seen the new cars, I've driven and tested them, and I think they're fantastic. Just like me, Volvo have gone their own way and dared to think differently”.
Anders Gustafsson, Senior Vice President said "The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan's and Volvo's journeys. We haven't got to where we are now by doing the same as everyone else”.
The V90 estate comes with a high level of standard equipment such as the second generation of Pilot Assist.
TV spots of the campaign will air on the 17th and 22nd June.