Volvo cars unveils global electrification strategy

Premium car maker, Volvo has just announced one of the automotive industry’s most widespread electrification strategies in which plug-in hybrids will be introduced across its entire range. Volvo plan to develop an entirely new range of electrified smaller cars and a fully electric car ready for sale by 2019.

The first step of this electrified strategy involves the introduction of plug-in-hybrid versions of its 90 series and 60 series larger cars, which is based around the company’s new ‘Scalable Product Architecture’. The new XC90 SUV and S90 premium Sedan have already begun this process along with other forthcoming models planned.

Broadening the range of their plug-in hybrid cars, Volvo will also be offering the introduction of a new front-wheel drive Twin Engine variant. Further development will be made with the introduction of a completely new range of smaller 40 series cars based around the newly-developed Compact Modular Architecture (CMA). This has resulted in Volvo Car Group being one of the only car makers in the world to have two brand new vehicle architectures supporting both plug-in and pure electric powertrain configurations.

Hakan Samuelsson, President and CEO of Volvo Cars said: “We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream.” He also went on to confidently claim that by 2020 “10% of Volvo’s global sales will be electrified cars”.

With over 40 years experience in the field of electrification and a winning combination of power, efficiency and environmental friendliness it looks like Volvo is heading in the right direction for an electric future.