Sounds Like a Volvo

One of the most prominent selling features of the all-new Volvo XC90, which makes its debut later this year, will be its unique, top of the range audio system, Volvo has revealed.

Conceived in a joint collaboration between the Swedish car company and renowned British audio company Bowers & Wilkins, the result is something exceptional.

The Bowers & Wilkins system for the XC90 uses bespoke technology developed over its five decades of pioneering research into loudspeaker design. The XC90 system is derived directly from acoustic technology developed for reference speakers used in some of the world's most demanding acoustic environments, including London's legendary Abbey Road Studios.

"The XC90 uses our tweeter-on-top technology, which has a number of advantages in the automotive environment. Fundamentally it increases the ratio of direct to reflected sound, as more of the signal reaches the listener directly from the tweeter, rather than reflecting off the windscreen first. All of this means that the Bowers & Wilkins audio system in the XC90 sounds incredibly tangible and lifelike," said Stuart Nevill, Head of Engineering, Bowers & Wilkins.

The audio innovations in the new XC90 include one of the first automotive applications of air-ventilated subwoofer integrated into the body of the car rather than being a freestanding box that is simply bolted to it.

The XC90's new audio system also uses the latest and most advanced sound processing software from the specialist Swedish audio company Dirac Research, which manages the timing of the sound and co-operation between the speakers to optimise the sound for a specific or for all seating positions and can also create individual acoustics from certain music venues or concert halls.

"Great music and sound are among the most important factors for a truly enjoyable drive. This makes the choice of audio systems a vital part of our designed-around-you philosophy. We are happy to be able to offer the music aficionados among the XC90 buyers one of the most desirable audio systems on the market," said Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group.

Exceptional driving, enviable audio. That's music to the ears.