Volvo Cars has acquired 100% of Swedish high performance car company Polestar, with the brand name now to be used as the model name for special high performance Volvos.
Volvo and Polestar share an illustrious history and have both been working in motor sport since 1996, joining forces to jointly develop Polestar versions of Volvo cars, combining the comfortable Volvo driving experience with exceptional levels of power and handling.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full recourses of Volvo behind the development of Polestar as the model name for our high performance cars,” said Hakan Samuelson, President and Chief Executive of Volvo Cars.
The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvos. In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Volvo will also look to benefit from the sale of aftermarket Polestar performance optimisation kits under Volvo’s ownership.
The Volvo S60 Polestar and V60 Polestar both feature a 350HP T6 engine, capable of making the 0-62mph spring in just 4.9 seconds and is the perfect demonstration of Volvo and Polestar’s engineering philosophy – delivering an engaging, precise and confident driving experience.
The Polestar Racing Team will remain under the control of former Polestar owner, Christian Dahl, and will be renamed and existing Polestar employees will keep their jobs, becoming Volvo employees.
To find out more about the current Volvo range, or the forthcoming Volvo Polestar models, visit our dealership on Aylesbury Road or contact us below.