The new palette of seductively elegant hues
Available in two versions, hatchback with standard glass sunroof or exclusive convertible with grey soft top, the new 500 Collezione sports unique and original liveries, like the striking two-tone Opera Burgundy and Carrara Grey combo called "Brunello" that evokes the glamour of fashion and the colours of autumn. The car is also available with one-colour Opera Burgundy, Carrara Grey, Vesuvio Black paint jobs. The brand-new Cortina Grey is appearing for the first time on this special edition. The exterior lines are embellished by a chrome-plated moulding on the bonnet and by a copper-coloured beauty line, which matches the finish of the standard 16-inch alloy wheels. Finally, the elegance of the car is sealed by the cursive, chrome-plated "Collezione" badge which adds a stylish touch on the boot lid and reasserts the continuity of this model with the spring version.
Style, technology and engines
The interiors also hint to the world of fashion in the black and burgundy pinstripe seats with black vinyl top and 500 logo embroidered in burgundy. A copper-coloured line stands out on the dashboard in matching body colour to echo the exterior beauty line. The black mats are distinguished by the "Collezione" logo, also embroidered in burgundy. Style and elegance can be taken everywhere with the special copper colour key cover by Mopar® sporting the "Collezione" badge.
Striking looks meet technology in the new 500 special edition which offers parking sensors and rain and dusk sensors as standard equipment to meet the demands of customers who desire comfort, practicality and safety. The equipment is designed to make daily driving easier and more comfortable.
The new Fiat 500 Collezione also comes with a host of optional features, such as Uconnect 7" HD LIVE radio, with Apple CarPlay integration and Android AutoTM compatibility, integrated navigation with TomTom maps, the largest 7" TFT display in its category and Beats Audio Hi-Fi system for a premium listening experience.
Finally, there are two E6D petrol engines to choose from - the tried and tested 1.2 69 hp engine, also available with dual petrol and LPG feeds, Dualogic robotic gearbox and paddle shift and the 85 hp TwinAir 0.9 cm3 engine.
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Fiat 500 Collezione Styled by L'Uomo Vogue
The campaign of the new Fiat 500 Collezione stems from the partnership between Fiat and L'Uomo Vogue. Both brands have always shared the same values of style, elegance and attention to detail. For over 50 years, the Condé Nast magazine has been the most authoritative voice in matter of men's fashion. Like the icon of Fiat, L'Uomo Vogue has been leading the way for years, defining new trends in fashion, art and design, exporting Italian-made style worldwide and becoming an internationally acclaimed icon in its own right. L'Uomo Vogue is one of the few men's magazines that can say to have accompanied, documented and in many cases influenced consumer choices and lifestyles for all these years - in Italy and worldwide, from Italy to the world. So, it is no surprise that the cover of "L'Uomo Vogue" was chosen to launch the new TV advert of the Fiat 500 Collezione styled by L'Uomo Vogue. The magazine shows the face of the model on the cover. His eyes and face start to move as if he were following something. The new Fiat 500 Collezione enters the room and the draft in its wake moves the pages of the magazine, stopping at the section dedicated to accessories. Attracted by the irresistible style of 500, clothes, design objects, watches and many other cult and trendy objects come to life and get into the car. After all, the iconic Fiat has always been a true catalyst for style and trends.
And when the magazine closes, we see that the Fiat 500 Collezione has become the real star and deservingly owns the cover like the super model it is.
It is always à la mode
The new Fiat 500 Collezione continues the happy tradition of the model presenting itself to the public in different and exclusive outfits. Remaining true to itself is one of the secrets of its eternal youth and of over ten years of enduring success. Today, the iconic Fiat 500 is as global as ever, with eight out of ten cars sold outside Italy. It is leader in the A segment, now in its eleventh year, confirming once again its dominance in Europe and ranking in the top three of the segment in no fewer than 16 countries in the first eight months of the year. The 500 once again broke its own record with some 142,000 units sold in Europe*, making these its best eight months ever.