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Land Rover Announces New Partnership

Land Rover has expanded its long-term support of equestrian sport announcing their new partnership with the Event Rider Masters Series (ERM).

Land Rover will be the official vehicle partner of the Event Rider Masters, which will be taking place in France for the first time. Land Rover will be specially transporting vets, doctors, officials and stewards around the ERM events.

“Land Rover has long been synonymous with equestrian sport – in particular Eventing – so this is a natural progression for us to join forces with the Event Rider Masters. The ERM series is an exciting and innovative competition, but at the same time it hasn’t lost any of the heritage and traditional values of the sport. At Land Rover, we completely relate to this concept – we share a love for innovation balanced with tradition and are excited to come on board at such an early stage” - Mark Cameron Jaguar Land Rover Experiential Marketing Director

Olympic Silver Medalist Zara Tindall will be competing alongside Land Rover Ambassadors Harry Meade and Sir Mark Todd.