Hyundai launches grassroots football programme with Chelsea FC in Anstey, Leicestershire

Hyundai launches grassroots football programme with Chelsea FC in Anstey, Leicestershire

Hyundai Motor UK, the global automotive partner of Chelsea FC, has teamed up with the club and Hyundai dealerships across the UK to launch Hyundai FC; a nationwide grassroots football programme for eleven junior teams.

Anstey Nomads in partnership with local Hyundai dealership, Sturgess Hyundai will participate in the project that will offer them unique football experiences throughout their season. The team will receive top-level coaching sessions from Chelsea FC UEFA qualified Foundation coaches, brand new playing and training kit and Chelsea FC benefits to inspire the next generation of aspiring footballers.

The eleven teams, made up of boys and girls aged from Under-8s to Under-16s, along with their coaches and families, were invited to Stamford Bridge last week to launch the programme. After a behind-the-scenes stadium tour, the teams took part in skills sessions run by Chelsea FC coaches on the famous pitch before each club was presented with bespoke training plans to help their team develop over the upcoming months. On their visit to West London, the players, along with their parents and the local Hyundai dealers, were also treated to a meet and greet with the Blues’ legend and FA Cup winner, Gus Poyet, and Chelsea FC’s beloved mascots, Stamford and Bridget.

Throughout 2019, each of the eleven teams will be visited by Chelsea FC Foundation coaches to implement their training programmes as well as each Hyundai FC club coach having the chance to visit the Blues’ training base in Cobham to participate in a hands-on coaching experience with Chelsea Academy coaches and teams.

The programme is part of For The Fans – Hyundai’s commitment to football in the UK and support of fans at all levels of the game – from the grassroots players, coaches and parents at the eleven Hyundai FC clubs to the elite-level through the sponsorship of Chelsea FC.

Easton Whiteman, Aftersales Manager at Sturgess Hyundai, commented: “It’s a great feeling being able to help out a local club with Hyundai FC – I’m very grateful we’re a part of it. Getting kids out there and playing football is so important for the community so it’s amazing that Hyundai and Chelsea are doing so much to help the Anstey Nomads.”

Gaz Hargrave, coach at Anstey Nomads said:“Hyundai FC has been such a great initiative for us – we’ve loved being involved. The girls at Anstey Nomads loved visiting Stamford Bridge and they’re all so excited to see what’s coming up next. Our coaches will also learn so much from the insight that the Chelsea coaches can provide.”

As part of For the Fans, Hyundai has already celebrated and rewarded fans that have gone the extra mile to follow the Blues and surprised fans with Chelsea match tickets and merchandise and will continue to support fans during this summer’s FIFA Women’s World Cup with ticket giveaways, travel and exclusive player content.