45 EV Unveiled at IAA 2019​

Style Set Free

Reimagined: 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.

The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car’s name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.

Combining heritage with vision, 45 incorporates the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept.

Outside – Style reimagined

As a progressive EV, new technology is visible in 45’s design. At the bottom of the door, a special garnish highlights its long-distance battery capability and, through active LED lights, drivers can intuitively know how much longer they can drive even before they get in the car. These thoughtful elements are designed for a user who is experiencing an EV for the first time.

45 also highlights future technological developments that may influence forthcoming Hyundai models, such as a hidden Camera Monitoring System (CMS) that is equipped in the vehicle, leaving room for self-driving system applications. The system utilises side cameras instead of traditional wing mirrors to overcome visibility challenges.

Inside – Covers all aspects of a consumer's lifestyle

Inside, Hyundai’s design team takes the space beyond driving to focus on the vehicle’s evolution into a living space. Inspired by furniture designs, the minimalist cabin is fitted with an inviting fusion of wood, fabric and leather creating a home like feel.

For occupants, the car delivers a comfortable and communal environment, with lounge chair-style rear seats and front seats that can rotate to face other passengers. Pushing design and technology further ahead, front-seat passengers can interact with the infotainment system via a projection-beam interface. This replaces a single central touchscreen with a series of displays and functions integrated into the dashboard itself.

The batteries in 45 are set throughout the car’s ‘skateboard floor,’ contributing to its spacious interior.

Clean lines, ergonomic placement of controls and a ‘high-end electronics’ feel for the interior fixtures further enhance the feeling of space while reinforcing the simplistic modernity of 45’s design.