Fiat 500

Fiat 500 UK sales hit quarter of a million

The UK’s love for the retro Fiat 500 is stronger than ever, with registrations having just topped the quarter-million milestone after one of its best ever sales months. At the end of March 2016 Fiat 500 registrations totalled 257,794, with 8,304 new Fiat 500’s registered in March of this year alone – its third best month since its launch in December 2007.

The Fiat 500 was refreshed in the autumn of 2015 and has maintained its position as segment leader thanks to its new infotainment technologies, increased personalisation options, improved refinement and subtle styling changes combined with its much loved and iconic retro features. With the addition of the 1.3-litre MultiJet II diesel, Eco version of the popular 1.2-litre engine and sporty new Fiat 500S all joining the range in 2016, the Fiat 500 should continue to be the UK’s favourite city car for the foreseeable future.

On reaching the milestone, Sebastiano Fedrigo, Country Manager Fiat UK, said: “The Fiat 500 has always been a popular choice with UK buyers but the figure of almost 258,000 registrations demonstrates just how unique and desirable our iconic city car has remained since it was launched.”

“Our designers and engineers have worked hard to keep the car fresh and exciting in terms of engines, technologies, colours, personalisation options and styling while respecting the basic elements that have always made the car so appealing. With more improvements on the way, we’re looking forward to the amazing Fiat 500 reaching its next sales milestone in the not-too-distant future.”

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