Hyundai at the 2015 Seoul Motor Show

The 11th annual Seoul Motor Show took place last week and Hyundai had a range of new models and concept models that attracted plenty of attention.

The stand featured the world premiere of an all-new design concept, the ‘Enduro’ lifestyle urban crossover utility vehicle (CUV), as well as the first Korean appearances for the Plug-in Hybrid Sonata PHEV and the all-new Tucson.

Enduro CUV concept



The Enduro CUV concept has been designed to represent the combination or a large SUV with a rally motorcycle that competes in the world’s toughest rally events, to make it the perfect partner for people who live in the city that want to experience a sense of freedom and adventure.

The stylish design features an updates interpretation of Hyundai’s signature front grille, with a lower sense of gravity creating an increased sense of stability. The Enduro, with its increased ground clearance, has the look of a crossover vehicle and the SUV-style fender cladding combined with a dark grey garnish to the lower parts of the car, giving a robust, agile and protective appearance.

The cabin has been designed with the same enthusiasm as the exterior, with the Hyundai Advanced Design Team working to create an emotional concept that portrays sensuality and dynamism by using organically interacting lines that create a sense of toughness and sophistication.

The centre console and dashboard area features a stunning combination of eye-catching horizontal and vertical elements that express a level of sportiness, toughness and endurance that fit well with the exterior of the car. The instrument cluster focuses on minimizing driver distractions through its driver-centric design, providing a multitude of information without taking the drivers attention off the road.

Sonata PHEV



The Sonata PHEV is the first Plug-in Hybrid vehicle that Hyundai has ever produced and although there have been several changes in the technical side of the Sonata PHEV, it will perform and feel much like the original Sonata Hybrid from the driver’s seat.

Powered by a 9.8 kWh lithium polymer battery pack that is roughly six times larger than the one used in the Sonata Hybrid, the Sonata PHEV will have an all-electric range of up to 38.4km, the furthest of any midsize PHEV sedan.

The Plug-in Hybrid will use a six-speed automatic transmission with Hyundai’s Transmission-Mounted Electrical Device, a 50 kW electric motor, replacing a torque convertor. This new motor will provide a power upgrade of 32 percent over the motor used in the regular Sonata Hybrid, and also allows EC operation at higher speeds. Once the on-board battery charge has ran out, a 2.0-litre Nu GDI gasoline engine will take over, creating a total combined powertrain output of 205ps at 6,000rpm. The Sonata PHEV will be full chargeable at a 240V Level 2 charging station in just 3 hours.

All-New Tucson



One of the most popular Korean cars of all time, the Hyundai Tucson also made an appearance at the Seoul Motor Show, with the next generation model making its world premiere.

The All-new Tucson takes the strong proportions and profile of an SUV and uses a sophisticated design to give the vehicle a sleek and agile appearance. The front face features the Hyundai signature hexagonal front grille that blends well with the LED headlamps to create a distinctive identity.

The All-new Tucson has been built on a new platform, providing increased passenger space in the cabin and a substantial increase in luggage capacity, now up to 513-litres. High quality soft to touch materials have been used throughout the cabin, while the chassis, steering and suspension have all been re-modelled to deliver an unrivalled level of comfort behind the wheel.